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Creating Campaigns

A campaign is a one-time email send to a contact list or segment.

Steps

  1. Choose a name — for internal tracking
  2. Select a template — pick an existing template or create one inline
  3. Pick your audience — choose a contact list or segment
  4. Preview and test — send a test email to yourself
  5. Send or schedule — send immediately or pick a date and time

Campaign states

StateDescription
DraftBeing edited, not yet sent
ScheduledQueued for a future send time
SendingCurrently being delivered
SentDelivery complete

Tracking

After sending, view open rates, click rates, and bounce/unsubscribe metrics on the campaign detail page.