Flows
Flows are event-driven automation sequences. When a trigger fires, the flow executes a series of steps for each qualifying contact.Triggers
- Contact added to list — fires when a contact joins a specific list
- Event received — fires when a custom event is tracked for a contact
- Tag added — fires when a tag is applied to a contact
Steps
Flows support multiple step types that can be chained together:- Send Email / SMS — deliver a message
- Wait — pause for a specified duration
- Condition — branch the flow based on contact data or behavior
- Update Contact — set fields or add tags
Flow states
| State | Description |
|---|---|
| Draft | Being designed |
| Active | Running and processing contacts |
| Paused | Temporarily stopped |
| Archived | No longer in use |